“Good artists copy, great artists, steal”. I like this saying, although I think it’s not a completely true statement. Hello, my name is Erika Laguna and I dare you to be creative, original, and different. Don’t be someone else, that person’s already taken.
I am a creative by nature, an independent thinker and idea generator. But I also tend to play “devil’s advocate” a lot. Some people might see me as negative but the truth is, I need to think through all the “what ifs” before I can form a final opinion. In certain situations finding a short-term solution might be ok, but if you can afford to do the research, find a solution that works for the long haul.
I started with Direct Mail designing print pieces. I later transitioned into web design and development for Digital Marketing, promoting businesses and their products using online channels. I have extensive knowledge of how social media, search engines, websites, and online advertisements can generate sales leads, increase traffic and build brand awareness by combining creativity, social advertising and data analysis to help businesses optimize their online presence.
I’ve been working at Agency level for the past 10 years, wearing “many hats”. I have experience in project planning and team management with the ability to interact with all levels of an organization as well as agencies and subcontractors. I try to keep up with the latest technologies and software available. At the end of every day, I want to know that I grew somehow intellectually.
I’ve participated as Senior Front-End Developer on numerous projects such as MasterCraft Builder Group, Oceans234, Kaycha Labs, Total Cleaning, Gold Coast Dermatology, and more.
I love to travel. I’m a geek for unknown lands, ancient cities, and museums and learning everything about their culture and history. I also like to draw, paint, and sew, usually clothes for my daughter’s dolls, repurpose old furniture, and redesign every room in my house. Over and over. Yeah, my husband has a long honey-do list.